Experience: 3–6 Years
About the Role
We are looking for a motivated and technically skilled Area Sales Engineer – Laser Marking to join our growing sales team.
The ideal candidate will have experience in B2B industrial sales, laser marking machines, automation solutions, or similar industrial equipment, with a strong understanding of customer requirements and the ability to develop suitable technical solutions.
The role involves identifying new business opportunities, managing customer relationships, conducting site visits, presenting technical solutions, and successfully converting opportunities into orders.
Key Responsibilities
1. Technical Solution Selling
- Understand customer requirements and recommend suitable laser marking and industrial automation solutions.
- Conduct technical discussions with customers and identify appropriate solutions based on their applications.
- Prepare and deliver technical presentations, product demonstrations, quotations, and proposals.
- Explain machine capabilities, technical features, applications, and benefits to customers.
- Support customers in evaluating suitable marking solutions for their production requirements.
2. Sales & Pipeline Management
- Develop and maintain a strong pipeline of prospective customers to achieve individual and business sales targets.
- Identify new business opportunities through customer visits, enquiries, referrals, market research, and industry networking.
- Conduct regular customer visits and technical discussions.
- Follow up systematically on enquiries, quotations, demonstrations, and proposals.
- Negotiate with customers and drive opportunities toward successful order closure.
- Maintain accurate sales records and ensure effective CRM implementation.
3. Customer Relationship Management
- Build and maintain strong relationships with OEMs, end users, machine builders, and industrial customers.
- Understand customer requirements and provide appropriate technical and commercial support.
- Provide post-sales technical assistance and coordinate with internal teams to address customer concerns.
- Develop long-term customer relationships to generate repeat business and new opportunities.
- Maintain regular customer communication and ensure effective customer engagement.
4. Team Collaboration & Market Development
- Work closely with the operations, engineering, automation, and service teams for smooth project execution.
- Coordinate with internal teams during technical discussions, machine demonstrations, installation, and commissioning activities when required.
- Collect and communicate market feedback, customer requirements, competitor information, and industry trends.
- Support the company in identifying new applications and market opportunities for laser marking and automation solutions.
Key Competencies
- Strong B2B industrial sales and business development skills.
- Excellent customer relationship and client management skills.
- Strong technical communication and presentation skills.
- Good sales negotiation and interpersonal skills.
- Excellent analytical and decision-making abilities.
- Ability to understand customer applications and recommend technical solutions.
- Self-motivated, target-oriented, and capable of working independently.
- Willingness to travel for customer visits and business development activities.
- Proficiency in the local language is preferred.
Education & Qualifications
- Diploma or Bachelor’s Degree in Engineering.
- Engineering disciplines such as Mechanical, Electrical, Electronics, Instrumentation, Mechatronics, or related fields are preferred.
- Candidates with qualifications or experience in Industrial Automation, Laser Technology, or related industrial applications will have an added advantage.
Experience
- 3–6 years of experience in B2B industrial sales.
- Experience in selling laser marking machines, laser engraving systems, industrial automation solutions, or similar industrial equipment is preferred.
- Proven experience in B2B sales to OEMs, machine builders, manufacturers, and end users.
- Experience in industries such as:
- Automotive
- Manufacturing
- Electronics
- Aerospace
- Engineering
- Industrial automation
- Other related manufacturing sectors
- Experience in integrating marking machines into automated production lines will be an added advantage.
What We Offer
- Competitive salary: ₹40,000 – ₹50,000 per month
- Permanent, full-time employment
- Paid sick leave
- Life insurance
- Mobile / cell phone reimbursement
- Leave encashment
- Opportunities to work with industrial automation and laser marking technologies
- Exposure to OEMs, manufacturing industries, and automated production systems
- Opportunities for professional growth and technical development
Work Locations
This position is available in:
Bengaluru | Chennai | Hyderabad | Coimbatore
The role may require travel to customer locations, industrial sites, OEM facilities, and manufacturing plants within the assigned territory.
Who Should Apply?
This position is ideal for a technically oriented sales professional who enjoys customer interaction, industrial applications, technical solution selling, and business development.
If you have experience in laser marking, industrial automation, machine vision, production-line integration, or similar industrial equipment, and are passionate about developing new business opportunities, we would like to hear from you.
Apply Now
Interested candidates can share their updated CV / Resume with our HR team.
Subject: Application – Area Sales Engineer – Laser Marking
Join us and build your career in Industrial Automation & Laser Marking Technology.